Tuesday, 26 January 2010

Valentines card development

The fancy text i was using just wasn't work it was not communicating the correct message more so confusing it.
So i decided to look at fonts that were simpler and related to the chat up lines in some way. I started with 'If apple made girlfriends' I did this because i could relate a certain font to the message, and as all graphic designers tend to love apple it works well for the audience as well.



The apple font with a decorative text. I added the girlfriend text in a more decorative font as it still needs to relate to valentines day which is usually very feminine and decorative.



The whole of the text in the decorative font doesn't work as well as its not relating to its message.



so i tried the apple font mixed with the decorative one and this was... well as you can see a, disaster.




Apple font open with no colour doesn't work as well as filled in.



The first existing text experiment worked the best so i tried applying it to a heart to make it more valentines day related, this didn't work either.


so i tried using the decorative font to expand and make a heart shape but it just looked messy and over powered the apple font.


Text in black and red to see how it would work.




The decorative font didn't fit correctly with the apple font so i decided to simplify it down and still keep it light and feminine but making it more of a statement.

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