Final year of my 3 year course besides finding it really hard to decide what i want to do when i leave i had to decide what was going to be my last briefs on the course...
As a Graphic Designer the concept of branding and designing brand identities has always interested me. Brand identity is what I want to specialise in I most prefer designing for retail and clothing labels although I am struggling to just solely stick to this area. My over arching theme for this module is to concentrate on identification, I like promotional work and making my audience aware of an existing brands products or a new brand on the market.
My dissertation influences my design practice, I have researched large brands/branding companies to see how they started out, who designed the logo, how they have changed and what has influenced them with brands such as coca cola, and Kodak. I have interviewed designers to gain a better understanding of corporate image and brand identity. Understanding logo design and how successful brands started out has given me a great insight into how I can have input in designing new brands.
This is what I plan to achieve to get where I want to be in the design industry these are mainly skills which I am hoping I can achieve in the next module, and brush up on in my own time.
I need: Web skills, Lighting photography skills, Basic knowledge of Flash, More work placements, To promote myself. I want To be able to work at a faster pace. To concentrate on type as image and brand identity. In order to pursue my career I need to gain more experience working in the industry and shall continue to find work placements I will concentrate on the previous companies and other brand identity concerned companies.
Final 7 briefs
1) Occasions
Produce a range of paper based valentines day cards for a specific/targeted market.
Your designs should consider the development across gift cards, wrapping papers, gift bags and any other formats that you can identify within existing or proposed markets.
2) Cardiff logo
The design challenge is to design an icon that represents the Cardiff Half Marathon – the biggest road race in Wales and Wales’ flagship running event. The icon should demonstrate this to both a British and an international audience.
3) Recording studio logo
Produce a logo design for a new acoustic recording studio.
4) Re-brand
Re-brand of café corporate identity.
5) H-samuel
Create a campaign, which challenges the perception of H.Samuel as a traditional retailer, and encourages younger customers to re-evaluate us.
6) Tedbaker
Devise a campaign for the launch of the Ted Baker Autumn/Winter collections that makes use of our store windows as its primary vehicle.
7) wedding invitations
Produce a range of wedding invitations for a specific target market.
Designs should consider the development across, invitations, name cards, thank you notes/cards, and envelopes.
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