Friday, 29 January 2010

Cardiff marathon logo

Cardiff Half Marathon icon competition

It's your chance to design and be part of the new logo
Your challenge is to design an icon that represents the Cardiff Half Marathon – the biggest road race in Wales and Wales’ flagship running event. Your icon should demonstrate this to both a British and an international audience.

Your icon should meet the following criteria:

Embody Welsh characteristics and identity
Be clear
Be your own original piece of work
Demonstrate modern Wales and a modern event
Be appropriate for a major sporting event
Be flexible enough to work across a broad range of material, including banners, TV, online, race brochures etc.
The most famous example of an icon is the Nike tick or ‘swoosh’ that appears on their clothing and advertising.

The judging panel will be looking for icons that fulfil the above criteria and will appeal to both professional elite runners and those attempting a race for the first time. The panel consists of members of the Cardiff Half Marathon and Barnardo’s brand teams.

The winning design will be integrated into the logo and the designer profiled on the website for one calendar year.

Your icon should be preferably submitted as a PDF, no bigger than 2MB in size. We will also accept EPS and JPEG formats, as well as hard copy drawings. Once selected, the winner will need to send us the Adobe Illustrator file or original hard copy artwork.

Email your designs, along with your name, email address, postal address and age, to cardifficon@barnardos.org.uk or send them to:

Cardiff Half Marathon Icon competition
Barnardo’s
Tanners Lane
Barkingside
Essex,
IG6 1QG

All competition entries need to be submitted by midnight Sunday 7 February. Any entries received after this time will not be referred to the judging panel.

The font used for the name of the event is Clarendon and your icon will need to work alongside this. The final logo will be in both English and Welsh.

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