Exit door of the store with quote relating to leaving.
Changing rooms for male and female.
The feedback i got on the typeface i created was that it was too overpowering as a typeface to read altogether and that a simpler version should be used, so i found a calligraphy typeface and used my font for the first letter of the sentences.
Ted Baker logo changed... since the crit it was suggested that the logo stuck with the existing Ted Baker typeface as it would keep the recognition of the Ted Baker brand, but apply the shakespeare text style text below with the swirl patterns around it.
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