Ideas for FAC poster and Business card

FAC Records want a poster to promote their studio not to advertise any event or information. They also want it to be ideal for the audience to use as a wall poster so it needs to be decorative and not dull. The Business card needs to be effective as well as informative and relate to the subject matter.

Initial ideas for FAC poster


Vector design to decorate poster, drips of paint to give the idea that its modern folk not old fashioned.




Business card initial ideas.


As the business card needs to be engaging i thought about giving it more than one purpose so that it can also be used again. Such as on a keyring or as a guitar pick.



This idea is intended to appear as a guitar sound hole and the information card that appears as the fret board can be removed to fit easily inside a wallet or pocket.



The client likes the idea of the key ring or guitar pick i will develop all these ideas in illustrator.

Previous logo

Records added to previous logo...

Recording studio brief

Logo developed further

The previous logo didnt look professional enough and appeared to cartoon like... so i had a look at albums that the client suggested for appropriate fonts i could work with and then worked this into the existing logo















Prefered design by the client... i am now going to test colours and other possible layouts to this logo



I'm not completely happy with the layout of the 'records' it doesnt fit perfectly so i have tested more ways it could appear



I have turned the music note upsidedown to see if the 'records' will fit in better with this, but this confuses the music note and looks untidy.



Prefered design layout tested colours of guitar... I will now ask the client which they prefer and i am also going to test out foiling on this logo design as it doesnt always work out completely neat i think this will add a worn effect to the logo.


As the client wanted a wood effect to the logo i thought this could still work as if it was cut out of a wooden instrument, so i added an outline in illustrator to make it appear as if the logo had been cut out of wood.



I have added a wood grain to the logo in photoshop im not sure if it works as successfully as a logo with this.

fac recording studio logo developed

Adding 'records' to the logo

Fac recording studio logo developed

Feedback from client on recording studio logo

The music that is recorded in his studio will be available to buy on itunes. The client really liked the type and the wooden texture used but suggested that i included the 'records' part in the logo and to possibly work with colour more, as black and yellow is no longer a necessity. He suggests i look at the iron and wine album covers and bon iver.

The logo will be applied to Business cards, Website, posters and flyers. I need to come up with these to put the logo into context and the deadline is next wednesday.

Info to be included on the Business card
Mobile Number
Website
Based in Huddersfield
Facebook and myspace address
Email address

Poster info
Website
Myspace and Facebook addresses
Email address

Artists that have been recorded Joby Hardwicke, Josh Blinkhorn, Alice May Rusher.

fac recording studio logo

The music that is recorded in his studio will be available to buy on itunes. The client really liked the type and the wooden texture used but suggested that i included the 'records' part in the logo and to possibly work with colour more, as black and yellow is no longer a necessity. He suggests i look at the iron and wine album covers and bon iver.

The logo will be applied to Business cards, Website, posters and flyers. I need to come up with these to put the logo into context and the deadline is next wednesday.

Info to be included on the Business card
Mobile Number
Website
Based in Huddersfield
Facebook and myspace address
Email address

Poster info
Website
Myspace and Facebook addresses
Email address

Artists that have been recorded Joby Hardwicke, Josh Blinkhorn, Alice May Rusher.

Website development with new logo

Existing website with logo



Website developed

Fac recording studio logo

The client insisted that it was to be black and yellow and that i test out a wood grain effect to relate to the wooden instruments used. This is the first initial idea i shall be showing to my client today to progress it further.



When looking at type that relates to folk i found it would be a more decorative style and quite feminine. So i came up with this hand rendered type for the initial idea of this logo.


I wanted to make the logo reflect the non formal aspect of folk style and to include a folk instrument so it can be instantly linked...

Testing various layouts with the cards.

This is the size i will use...

The font hand-drawn

The font hand-drawn looks to clumsy so i have decided to make the font in font lab.

Card mock ups of new design

Cut out words to see how this idea could work.












Text in colour without cut outs.






I think having the whole of the text die cut would look really effective and i shall definately try this.