Window display ideas with shakespeare quotes and sonnets, i used the colours from this seasons on trend styles.





Exit door of the store with quote relating to leaving.









Changing rooms for male and female.








The feedback i got on the typeface i created was that it was too overpowering as a typeface to read altogether and that a simpler version should be used, so i found a calligraphy typeface and used my font for the first letter of the sentences.



Ted Baker logo changed... since the crit it was suggested that the logo stuck with the existing Ted Baker typeface as it would keep the recognition of the Ted Baker brand, but apply the shakespeare text style text below with the swirl patterns around it.

Fac Records letterhead

Logo mocked up on t-shirts

layout ideas for logo design. I will print the logo onto plain t-shirts with transfer paper.








T-shirts in colour, i have tested the logo to see if will work on a coloured background, but it is less clear and printing on coloured t-shirts would cost more to produce. So i am going to stick to white.

Logo on website

New logo applied to website

After crit

Feedback from the crit:
It was suggested that we just stick to the original logo but with the decoration around it and 'meets shakespeare underneath in the old style victorian font that i created. This will stop the identity of Ted Baker becoming confused.

Text that i created in font lab

I created this font to initially work as the logo to reflect the shakespeare theme, but it will also work across the promotional packaging as well.

Cardiff logo changed after crit

The logo has to work in welsh as well as a stand alone icon.

Logo in welsh




Icon version